Fences Research Paper

Qualities and Flaws In the play â€Å"Fences† by August Wilson, Troy Maxson can be characterized as a responsible, fearless, unfaithful husband and a controlling father. Troy has acted insensitive and uncaring to his wife, Rose, his brother, Gabriel and his son, Cory. Troy can be seen as a man with both positive qualities and flaws. Even though Troy definitely has some good qualities but a lot of what he does is bad. Troy Maxson is a man who takes responsibility for his family. He is a man who assumes the responsibilities of father, husband, and provider. One of the best quality to describe Troy Maxson would be as a family man.He is very committed to the welfare of his family and provides them with basic needs. The author writes, It's my job. It's my responsibility! You understand that? A man got to take care of his family. You live in my house†¦ sleep you behind on my bedclothes†¦ fill you belly up with my food†¦ cause you my son. You my flesh and blood. Not 'c ause I like you! Cause it's my duty to take care of you. I owe a responsibility to you! (Wilson 1128). This proves that troy is a responsible person. He feels that it is his obligation to feed and take care of his family.He has well intentions for his family Troy considers fatherhood as being an obligation where he is forced to take care of his children instead of doing it willingly. Troy Maxson can be portrayed as a fearless person. He relates a story of how he caught pneumonia and was sent to the hospital. He says that he struggled with death for three days and eventually won the wrestling contest. The author writes, Death standing there staring at me†¦ carrying that sickle in his hand. Finally he say, You want bound over for another year? See just like that†¦ You want bound over for another Year? I told him, Bound over hell!Let's settle this now! (Wilson 1112). This quote reveals that Troy possess another positive quality of being fearless. This is my favorite quote fro m Troy, this quote reveals many characteristics of Troy. Mainly, his proud approach towards death is revealed in this quote illustrating how he fears nothing, not even death itself. Troy even dares to put a title to death as Mr. Death shows how he thinks of death as just another person who he wants to fight. The main reason this is my favorite quote is because Troy is characterized as a courageous person. Troy can be described as a selfish and unfaithful husband which is his biggest flaw.He betrays his wife and goes off to have an affair with another women Alberta. When his wife finds out that he has an affair with another woman. He tells her that he had been faithful to her for eighteen years and now he wants to have his own freedom. Troy thinks he is a good husband to Rose because he provides her with food and a house. However, he is a selfish and uncaring husband because he didn't give her love and compassion. She couldn't believe Troy would betray her because she devoted her lif e to him and he stabs her in the back by having a child with his mistress.She tells Troy, â€Å"I took all my feelings; my wants and needs, my dreams †¦ and I buried them inside you† (Wilson 1146). However, Troy's betrayal forces Rose to reassess her position. And according the essay, â€Å"On Fences† by Sheri Metzger. Harry Elam states that â€Å"affirm rather than assault traditional gender limitations. † This shows how women's rights are limited. Rose substitutes her church for her husband. Rose tells Troy that â€Å"This child got a mother. But you a womanless man† (Wilson 1151). This quote shows that she is asserting her independence from her husband.Elam quoted Patricia Collins's argument that black women learn independence at church, but they also learn to subordinate their interests to the greater good of the African American community. Baseball is used as a metaphor in Troy's life. Even though Troy never played baseball professionally, he us es the sport as a metaphor in his life. Troy's confrontation with his son, Cory, is also based on the ground of baseball game. Their fight is rather symbolic as well. They are fighting with a baseball bat, which is Troy's symbolic representation of his unrealized dream to become a baseball player.Troy tells Cory, â€Å"You swung and you missed. That's strike one. Don't you strike out! â€Å"(Wilson 1152). Throughout the play a fence, Troy is portrayed as a controlling father and this is his biggest flaw. Troy’s relationship with his son is bitter and tense. This relationship involves deep protectiveness on the father’s part. Troy's failure to play baseball in the Major League due to the color of his skin makes him grossly unjust towards his family, especially toward his son Cory. He denies him from everything he likes or feels passionate about. He does not allow Cory to play in the football team.Instead, he forces Cory to start working at A& P. His tough love is show n when he refuses to let Cory play football. According to the article, † Baseball as history and myth in August Wilson's Fences† by Susan Koprince. George Giles, a first baseman for the St. Louis Stars, recalled: â€Å"The racism we faced while I was in the Negro Leagues was one of the things that eventually pushed me out of baseball†¦. I was treated like a second-class citizen in my own country by people who knew they hated me before I could even say ‘Hello'† (Craft 44).Similarly, in the play fences, Troy says, â€Å"The colored guy got to be twice as good before he get on the team. That’s why I don’t want you to get all tied up in them sports† (Wilson 1126). We can see how blacks have been discriminated in the world of sports. However, Troy fails to recognize the fact that times have changed and Cory stands a reasonable chance to represent the football team in the Major League. Cory's complaint to his father is significant,  "You ain't never done nothing but hold me back. Afraid I was gonna be better than you. All you ever did was try and make me scared of you. (Wilson 1155). This sets up a huge â€Å"fence† between Cory and his father because Cory sees Troy’s not signing the permission papers as a boulder crushing his dreams. Cory tells troy,â€Å"How come you ain’t never liked me? † (Wilson 1145). Troy says that he doesn’t have time for this kind of talk and believes that Cory has to make his own way in life as his father did. Troy says, â€Å"Ain’t nobody gonna hold his hand when he get out there in that world. † (Wilson 1143) . Even though troy has good motives for his son but he is unable to except the fact that times have changed since his younger years.As Rose states, â€Å"People change. The world is changing around you and you can’t even see it† (Wilson 1146). In Conclusion, Troy is a person with both positive qualities and flaws. H e takes care of his family by providing them food and shelter. However, I believe he has more flaws because he is a unfaithful husband who cheated on his wife. Troy never cared for Cory. He wouldn’t' let him play football, the only thing Cory wanted to do. All of these examples show that Troy is an uncaring husband and a poor father.

Thai Research Report

Annenberg Pubic Policy Center Case 25. 1 A study by the Annenberg Pubic Policy Center investigested one major area of business decision :pricing practices. Specificially,the study addressed consumer knowledge and attitudes about the practices of online retailers adjusting their prices according to customer characteristics,such as how frequency they buy from the retailer. For example ,a website selling cameras charged different prices for the same model depending on whether visitor to the site had previously visited sites that supply price comparisons.In general,charging different prices is called price discrimination and legal unless it discriminates by race or sex or involes antitrust or price-fixing laws . The Annenberg study consisted of telephone interviews conducted with a sample of 15,000 adult,screened to find persons who had used the internet in the preceding 30 days. The questionnaire gathered demographic data and data about Internet usage.In addition,the interviewer read 17 statement about basic laws and practices related to price discrimination and the targeting of consumers according to their shopping behaviors. Respondents were asked whether each of these statements was true or false. Case Exhibit 25-1 Exhibit 25. 1-4 summarize some of the results from this study Questions 1. The information provided here is not detailed enough for a formal report,but assume that you are making an information report in a preliminaly stage of the reporting process.Which of these findings do you want to emphasize as your main point? Why? 2. Prepare a writtrnt summary of the findings,using at least two table or chart 3. Prepare two tables or charts that would be suitable to accompany an oral presentation of these results. Are they different from the visual aids you prepare for question 2? Why or Why notM Case Exhibit 25. 1-1 Selected Information about the Sample Sex | |Male |48% | |Female |52% | |Online Connection at Home | |Dial up connection only |31% | |Cable mo dem |18% | |DSL |25% | |Cable or DSL with another method |13% | |Don’t know |4% | |No connection at home |9% | |Self-Ranked Expertise Navigating the Internet | |Beginer |14% | |Intermediate |40% | |Advanced |34% | |Expert |12% | Source: turow,Joseph,Lauren Felfman,and Kimberly Meltzer, â€Å"Open to Exploitation:American Shoppers online and Offline, â€Å"APPC report,June 2005,p15 dowloaded at http:/annenbergpubicpolicycenter. org/Downloads/information_and_society/turow_appc_report_web_final. pdf,accessed August 22,2011 Case Exhibit 25. 1-2 Responses to Selected Knowledge Questions Statement |Response | | |True |False |Don’t Know | |Companies today have the ability to follow |80% |8% |12% | |my activity across many sites on the web | | | | |It is legal for an online store to charge |38% |29% |33% | |different people different prices as the | | | | |same time today | | | | |By law a site such as Expedia or Orbitz |37% |32% |31% | |that compares prices on different airlines | | | | |must include the lowest airline prices. | | | |It is legal for offline store to charge |29% |42% |29% | |different people different prices as the | | | | |same time today | | | | |When a website has a privacy policy,It |59% |25% |16% | |means the site will not share my | | | | |information with other website or | | | | |companies | | | | *When the number do not add up to 100%. It is because of a rounding errow Boldface type indicates the correct anwer. Source: turow,Joseph,Lauren Felfman,and Kimberly Meltzer, â€Å"Open to Exploitation:American Shoppers online and Offline, â€Å"APPC report,June 2005,p20 dowloaded at http:/annenbergpubicpolicycenter. org/Downloads/information_and_society/turow_appc_report_web_final. pdf,accessed August 22,2011 Case Exhibit 25. 1-3 Respones to select Attitude Question Statement |Response | | |Agree |Disagree |Nature |Don’t know | |It okay if a store charges me | | | | | |price based on what it knows | | | | | |about me |8 % |91% |- |1% | | It okay if an online store I |11% |87% |1% |1% | |use charges different prices for| | | | | |the same products during the | | | | | |same hour | | | | | |It would bother me to learn that|76% |22% |1% |1% | |other people pay less than I do | | | | | |for the same product | | | | | |It would bother me websites I |57% |41% |2% |1% | |shop at keep detailed vior | | | | | |buying beha | | | | | |It okay if a store I shop at |50% |47% |2% |1% | |frequency use information it has| | | | | |about me to create a picture of | | | | |me that improves the services it| | | | | |provide for me. | | | | | *When the number do not add up to 100%. It is because of a rounding errow Boldface type indicates the correct anwer. Source: turow,Joseph,Lauren Felfman,and Kimberly Meltzer, â€Å"Open to Exploitation:American Shoppers online and Offline, â€Å"APPC report,June 2005,p22 dowloaded at http:/annenbergpubicpolicycenter. org/Downloads/information_and_society/turow_appc_report_web_f inal. pdf,accessed August 22,2011

Functions of the Human Body in Relation to Occupational Health and Research Paper

Functions of the Human Body in Relation to Occupational Health and Safety in the Working Environment - Research Paper Example   Similar to any mechanical system, the body might be stable or unstable and is able to bear a restricted gamut of physical pressures. Pressures might be forced internally or externally and might be severe or chronic. A helpful beginning in the deliberation of mechanical loading of the body is to differentiate between postural stress and task-induced stress. In the opinion of Grieve and Pheasant, postural stress is the expression used to signify the mechanical load on the body due to its posture. Posture can be defined as the average directions of the parts of the body in the course of time. (iii) Task-stress is dependent on the mechanical endeavor required to carry out daily tasks. It is a fact that majority of the repetitive tasks need a combination of static and rhythmic muscle activity. In the case of manual work, postural stabilization of the hands and arms is important for performing all but the complete movements in a purposeful manner. (iv) This stabilization is given by th e muscles more up the kinetic chain, muscles which cross the elbow and shoulder joints and have their origins in the cervical spine and thoracic areas. (v) When the task demands are quite above normal, the muscles might experience pain providing stabilization or in the muscles and joints of the effectors, or in both. In a period of time, a medical condition might develop. (Bridger 4-5) Explain why the role of individual susceptibility should b... identifying adverse effects on health and how you would use this information when considering potential scope and impact of situations with adverse effects on health. It is important to consider individual susceptibility when identifying adverse effects on health for which a separate branch has emerged known as ergonomics. Physiological problems happen when too much work is demanded from the body, to work awkwardly or to work under adverse environmental conditions. Fatigue happens mostly from work. To remain stable, the worker must not be more than tired at the end of his working day. Therefore the rest given into the task must be sufficient without becoming too heavy and unfeasible. In case of ergonomics, they access physical work through measurement of oxygen that is inhaled, change of heart rate, but are generally tied down by just being capable to calibrate people under semi-natural conditions. Nevertheless, in an identical fashion, they are able to calculate recovery from exhaustion. This bears a direct association with rest allowances, for example, it has been verified that even though learners require more rest compared to qualified workers , they are prone to make themselves tired by not resting sufficiently during the initial portion of their work. A natural balance exists between work and rest periods every day in which the quality and quantity of work are at the highest.  Ã‚     

Pros and Cons of Globalization Research Paper Example | Topics and Well Written Essays - 6250 words

Pros and Cons of Globalization - Research Paper Example (Mcausland 5-20). It certainly controls a global process. The concept of globalization is however quiet old. Some connotations refer it with a revolution, a concept and a global market establishment which is free from social and political colonialism, regression and destabilization while others refer to stability and development, cooperation and integration and progress. The interpretation of globalization is defined by an individual’s social status, political ideology, and cultural background, local and religious and ethnic background. According to Pugel (104-140), â€Å"Globalization is the system of interaction among the countries of the world in order to develop the global economy. Globalization refers to the integration of economics and societies all over the world. Globalization involves technological, economic, political, and cultural exchanges made possible largely by advances in communication, transportation, and infrastructure.† Thus it can be understood that no particular definition is capable of defining globalization encompassing its entire positive and negative traits. However, many researchers and authors have provided descriptions which comprehend one or more realities of globalization. Globalization is a process which shrinks the world by diminishing distances and bringing things closer to one another. It can be compared to the availability and increasing ease through which individuals at one corner of the globe can interact with another individual at the other end of the globe, for mutual benefit. The term global society was coined by Albrow (1990). According to him, globalization can be referred to all those activities and processes through which individuals around the globe are incorporated into one societal world, known as global society. Globalization is increasingly becoming omnipresent (Friedman 10). It is regarded as one of the most important change in the history of human culture. This can be reflected in various domains, especially in social structures, social relationships which are widely dispersed around globe. It has been found out the criticism surrounding globalization is equally strong. Recent growth of various anti-globalization campaigns and groups are a proof that people are not completely satisfied with the policies and opportunities provided by a globalised economy. According to critics, globalization has resulted in weaker and smaller countries losing their culture and traditional features. Globalization has created so many associations and pacts within countries that economic crisis are spreading from one country to another at a much faster rate than expected. Critics also argue that dictatorship of more powerful countries over others is becoming clearer. Nations are not able to control migration or financial flows. Inequality as well as unemployment is other factors which have pushed globalization into the negative side. The current research is aimed an analyzing the pros and cons of globalization. Globalization and its various concepts will be discussed in order to get a better view of its present status as well as history and evolution. The various advantages and

Pestel Report Essay Example | Topics and Well Written Essays - 1000 words

Pestel Report - Essay Example Several mechanisms exist to study and audit the external environment and one of them is PEST. PEST Analysis, which stands for Political, Economic, and Social and Technological factors, is an important tool used for solving problems and for coming up strategies based on the market factors and also helps in understanding market growth thus aiding in the determination of the position, potential and direction of a business. This analysis is used to review strategy or position, a proposition or an idea. It â€Å"encourages proactive thinking rather than relying on habitual or instinctive reactions.† (Agarwal and Ramaswami). Among these factors, technological factors in the external environment could play a major impacting role in the functioning of the organization. Technology is something, which cannot be ‘static’, and will keep on evolving and upgrading. That is, new and new advanced technologies will be invented and developed throughout the world, without any satura tion. On those lines, sizable technologies are being developed that will have applications in the various industries or businesses, thereby impacting the functioning, decision making and strategy formulation of organizations operating in those industries. Particular technologies are being developed to have applications in particular industry, and so the organization has to function accordingly. Banking industry is no exception to this trend, as many banking centric technologies are being developed in the external environment, which is having impact on the functioning of various banks, particularly in relation to their customer service and Customer Service Management (CRM) (Buttle 1996) Before the advent of computers, information technology and importantly Internet, customers selected their banks based on how much well-located the branches are from their homes or offices. Then with the arrival of new technologies in the business of bank, such as Internet or online banking, credit car ds and ATMs, customers can freely select any bank for their transactions. So, technology is playing an optimal role in enticing the customers, with the number of customers increasing manifold. â€Å"Underpinning all of these changes in the way consumers live their lives are developments in IT and the subsequent creation of the interactive market-place†¦IT was used mainly to†¦sort our finances† (Baker 2003). The other reason why technology or the technological factors that arise in the external environment needs to be given utmost importance by the banks is because the customers are becoming well versed in technology particularly IT, with their profession and affluence playing a contributory role. â€Å"Your customer base is changing forever. Your customers are becoming more affluent, increasingly comfortable with technology, demanding of new financial services.† (Shesbunoff 1999). Because of this crucial role played by technology in the life of the prospectiv e or intended customers, apt and adequate technological aids needs to be installed as part CRM. Apt and adequate in the sense, banks and financial services can use supercomputers to retrieve customer’s needs, but at the same time they can also use smaller systems to retrieve the same customer’

Genetics and Criminal Behavior Research Paper Example | Topics and Well Written Essays - 1000 words

Genetics and Criminal Behavior - Research Paper Example If for instance a person is proved to be genetically predisposed to criminal behaviour, they can be given intervention therapy to help them not to end up in crime. This would be like knowing that someone is about to get some disease and intervening before they actually get the disease. It would work as a way to immunize the person from criminal behaviour by helping them to be able to recognise their won weaknesses and how to overcome them. The second way in which this kind of approach to criminology can be useful in the prevention of crime is by helping the criminals to be able to pin point criminals long before they commit any crime (Connor, 1995). Not only would it be able to help in preventing crime, it would also be able to help in situations where investigations of already committed crime are being carried out. This would help in identifying suspects in a much easier way and being able to carry out investigations in an effective way. There are various cases where genetics have been seen to be a cause for criminal behaviour. A good example of this is the Jared Lee Loughner case in which Jared Lee Loughner went on a shooting spree where he killed six people and injured numerous others (Denno, 2011). His defence counsel asked that a forensic psychiatrist carry out an assessment of the suspect. William Bernet, a psychiatrist carried out an assessment of the suspect and concluded that he had a rare mental condition, m onoamine oxidase which would predispose him to violent actions. The lawyers were able to prove that the suspect did not carry out the criminal act of his own will but that he was genetically predisposed to do the same. The above case also proves that using behavioural genetics can be useful in the justice system in making sure that justice is served in the best way possible. Failing to do so will mean that the people will not be able to get full

Chinense arts Essay Example | Topics and Well Written Essays - 4000 words

Chinense arts - Essay Example The line patterns on unearthed pottery and bronze ware resemble ripples, fishing nets, teeth or frogs. The animal and human figures, succinct and vivid, are proofs to the innate sensitivity of the ancient artists and nature.† The early Chinese artists were fascinated by the beauty of Nature. They held the various agents of Nature like mountains, rivers etc. in reverence and awe. The proof for this can be found in the steep cliffs in Sichuan, Guizhou in Southwes China and Yunnan. More ancient engravings and paintings can be found in Altai, and Heihe. The paintings are related to the tough living conditions of the people in those hilly tracts. Scenes of sacrificial rites, production activities and so forth can be seen. In northern China, the themes of paintings were entirely different. They mostly relate to animal grazing, hunting, wars and dancing. Paper was invented much later and the artists used silk for their paintings. The earliest silk painting was excavated from the Mawangdui Tomb which relates to Warring States Period (476-221 BC). Buddhism came from India in the 1st century and one can see carvings on grottoes and temple buildings. The religious murals came to the fore. Chinese artists were exposed to vagaries of Nature and territorial aggrandizement of different dynasties and the unity of China as one country was put to severe test. Wars between the dynasties were the common feature during the third to sixth centuries. These developments set the Chinese artists thinking and varied themes emerged from their creative strokes. â€Å"Grotto murals, wall murals in tomb chambers, stone carvings, brick carvings and lacquer paintings flourished in a period deemed very important to the development of traditional Chinese painting The Tang Dynasty (618-907) witnessed the prosperity of figure painting, where the most outstanding painters were

Final paper Essay Example | Topics and Well Written Essays - 2500 words

Final paper - Essay Example These groups do not access equal levels of services. On the side of the medical care services, the high-class earners do have the best access to the best services than any other class. The government of the United States has tried to improve the health care system as much as possible, and make sure that every citizen in the United States gets the best medical care possible no matter their income. The government has majorly called for the private sector to offer affordable and quality medical services to every individual in the country so that there is equity in the distribution of the service. Policies governing the medical care system have received several amendments with a view to ensuring that every citizen gets the same access to quality health services. United States belongs to the class of the most industrialized nations in the world. Therefore, it is the expectation of every other individual in any other nation that the people of the United States must receive the best medical care possible. United States spends more cash in the health care sector with the aim of upgrading the system, but still shortcomings prevail (Gruber 15) Statistically, USA has the biggest budget in the world on health care sector and this is not expected to shoot down but up in the coming years, due to the increased challenge in medical care because of industrialization and technological advancement. Health care in USA remains to be a nightmare to many to date, as they cannot have the quality medical care they need. The private sector in the United States has a great share of the health care equipment and operates them for he benefit of their customers (Gruber 15). This leaves the government with the challenge of healthcare provision to the rest of the population unable to afford in the private sector. The other challenge storms in due to lack of specialized treatment equipment for patients diagnosed with critical issues. This explains simply why United

An analysis of the impact that advertising has on retail banking for Research Paper

An analysis of the impact that advertising has on retail banking for increasing the level of brand awareness; case study on Barclays bank,uk - Research Paper Example al., 2004). However, in this paper discussion will be made regarding the impact of advertisement in creating brand awareness of Barclays bank of the UK. Barclays is considered as one of the largest banks of the world having it’s headquarters in London. The bank operates in more than 50 countries consisting more than 48 million customers (Barclays 2015). It is therefore necessary for the bank to retain existing customers as well as attract new customers that would help in maximizing the amount of profit. Barclays bank has been spending millions of dollars on advertising in order to promote its brand to the public to create awareness (SAGE Publications, 2015). The advancements of technology have provided opportunity for the bank to use digital channels of advertising including social media and other online sources. Moreover, the bank also provides personalized products and services to the selected customer that helps in increasing brand value for the bank (WIPRO, 2013). Advertis ement is the most important tool that helps in an effective promotion of any brand as well as the popularity of the company also increases. Advertising through celebrities is also considered as one of the most effective means that may help in improving the brand equity, brand awareness as well as positive financial return (The New York Times Company, 2015; Olum, 2010). In this context, the focus of the paper is on Barclays Bank of the UK and advertising impact. The primary motive of any business establishment irrespective of whether it is a private or a public company is to maximize its profit through the sale of products and services. It is also essential for any business establishment to maximize the volume of sales that would help in covering various types of costs incurred during operating business. For this, it is necessary for the company to market their products and services in an effective manner considering the 4P’s of marketing that

BUSINESS CHALLENGES Research Paper Example | Topics and Well Written Essays - 5750 words

BUSINESS CHALLENGES - Research Paper Example The kind of foods offered in these restaurants include soups, spaghetti, salads, fried salmon, field mushroom risotto, pork, rack of lamb, desserts such as farmhouse cheese and biscuits, coffee, wine among others. Some of the restaurants in United States are Bar Louie, Primebar, One North, Red Star Tavern, Bluepoint, The Grillroom, Townhouse and Midtown Kitchen (Restaurants America 2009). Restaurants in the United States have different features ranging from construction materials to food service and location. They offer customers with power lunches, business meeting points and late night cocktails (Restaurants America 2009). A case in point is Grillroom which is an urban chophouse and wine bar. Others offer inviting, intimate and warm atmosphere for lunch and dinner with families and friends created by wood paneled and flagstone walls, captivating artwork, oversized curved leather booths and an open kitchen system (Restaurants America 2009). A good example is Red Star Tavern. Looking at employment in the restaurant industry, most entry-level jobs in this sector need slight or no previous training and basic tasks often can be learned in a short time (Ingram and Joel 68-102). Restaurant managers and many division heads, for instance a head chef, usually need some formal training, or years of hospitality industry know-how, or both. All positions in this business need employees to uphold a customer-service direction. Almost all workers in the restaurant business in United States undertake some on-the-job training provided under the supervision of an experienced employee or manager to become accustomed to new employees to any exceptional characteristics of the property or the local area. The restaurant market is projected to see a rise in the number of restaurants in the United States. Many of these newer restaurants are being established in the suburbs where a growing population is more and more

Marketing Beer Essay Example for Free

Marketing Beer Essay This report illustrates the relationship of beer brands within the perceptual map in regards to alcohol content and price as well as implications for consumer behaviour. The perceptual map indicates that there are market segments in premium beers with high alcohol content. There is also a market segment for low cost beers with high alcohol content. The perceptual map also shows that there are potential business opportunities for premium beers with low alcohol content. The report also provides a high level summary of how beer companies can incorporate perceptual maps when devising their marketing strategy and implications that a perceptual map has for marketing managers. Perceptual maps can be used by marketing managers to determine where consumer’s view their brand of beer to be positioned relative to its competitors. It is a useful tool to identify direct competitors and potential niche opportunities. Table of Contents Introduction4 Perceptual maps and Beer5 Implications of perceptual maps on consumer behaviour5. Implications of perceptual maps on marketing strategy5 Hahn5 Heineken5 Conclusion5 Reference List5 Appendix – might not need this5 Introduction Beer originated in Iran over 7000 years ago. Over time, the beer industry grown to an amazing $(stats)bn industry. Beer consumption over time has increased rapidly, from ## to ##. The beer industry has evolved over time. Changing social and cultural influences have led to changes in the beer industry, in particular in the categories of alcohol content and price of beer. Due to the popular demand of beer, marketing managers must devise sophisticated marketing strategies to sustain their competitiveness. One way in which they can determine where their brand is positioned relative to competitors is through perceptual maps. Perceptual mapping is a method whereby †¦get definition from textbook and cite Perceptual maps provide insight into where consumers view brands relative to others based on the dimensions provided as well as the ideal points for different brands. This report provides a perceptual map of how consumers view beer brands in relation to alcohol content and price. The report also explains how beer companies can incorporate perceptual maps when devising their marketing strategy and implications that a perceptual map has for marketing managers. Perceptual maps and Beer The component of beer market is ales, stouts ,bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. The perceptual map of beer brands shown that consumer judge the similarity of alternative beer brands by cost and alcoholicity. There are 20 beer brands have been chosen. From the figure1, it indicated that more than half of beer brands are located in the area of full strength and premium. It illuminated that it is no one beer brand in the position of low cost and light. Implications of perceptual maps on consumer behaviour Implications of perceptual maps on the marketing strategy Hahn Hahn premium light is located on the perceptual map as a premium light beer, costing around $24-30 per case. The perceptual map indicates a cluttered market for premium light beer, illustrating Hahn to have a number of similar competitors. With the perceptual maps evaluative criteria, a defined marketing strategy has been constructed to make Hahn light beer stand out in the market. Its creative TV ad was more than successful, with the launch of its hilarious ‘Bean Bomb’ campaign, showing a bloke leaping from a hotel balcony onto a beanbag, propelling the woman sitting on it into the pool, with this, the ad has constructed the brand to be closely associated with the Australian sense of humor—and our love of a larrikin. Marketers have used its country of origin to capitalize on consumer’s bias in favor of their home and the existence of different countries stereotypes ultimately giving Hahn cultural significance and association. This campaign is followed up by the tag ‘some drink it to be responsible others just love the taste’ giving a satirical indication to its quality, further distinguishing it from its other competitors. The campaign was creative, risk-taking and appealing to its target audience—male light-beer drinkers who had felt less masculine and dull for drinking light beer. The ads empowered them to drink light beer with a masculine confidence and a sense of cultural belonging having the brand be associated with Australian stereotypes. Heineken Another brand of beer that has successfully penetrated the market is Heineken. Heineken is available in almost every country on the planet and is the world’s most valuable international premium beer brand. They currently stand as a premium and full strength beer on the perceptual map above which suggests that social status and the occasion for beer determines the choice of Heineken. Perceptual maps can be incorporated in developing or altering marketing strategies by plotting the points gained by surveys onto this map which allows the vast majority of consumer’s views seen in comparison to competitors, also sighting possible market segments as opportunities its direct competitors are Asahi Dry, Budweiser, Guiness, Carlsberg and Corona. In order to move away from increased competition and sluggish sales, Heineken has made an attempt to target the younger consumers, making it more appealing though various advertisements and promotions through outlets where younger consumers are affluent. Even as a successful company with an annual turnover of 11. 829 billion Euros in 2006, Heineken still lists goals and strategies for the coming years as stated on its website â€Å"The goal of Heineken is to grow the business in a sustainable and consistent manner, while constantly improving profitability. The four priorities for action include:† 1. To accelerate sustainable top-line growth. 2. To accelerate efficiency and cost reduction. 3. To speed up implementation: we commit to faster decision making and execution. 4. To focus on those markets where we believe we can win. In doing so, Heineken can guarantee a market for its consumers and remain a strong competitor in the future. Conclusion. Reference List http://www. heinekeninternational. com/strategyandgoals. aspx http://212. 204. 210. 71/kraitierientrial/WoH/heinekentoday03. html http://www. heinekeninternational. com/keyfigures. aspx? navid=12230000000050_136 60000000052 Consumer Behaviour – Implications for marketing stragergy 5th Edition Quester, Neal, Pettigrew, Grimmer, Davis, Hawkins Appendix – might not need.

The biological and learning perspectives

The biological and learning perspectives Aggression remains a substantial problem today. According to Berkowitz (1975) aggression can be defined as any behaviour which is intended to cause harm to another person whether physically or verbally. This investigation is an evaluation of the biological and learning perspectives of psychology accounting for the development of aggression in children. Aggression from the biological perspective is seen as an innate behaviour which is genetically transferred from the parents to their offspring. Supplementary biological factors which cause aggression are low levels of the neurotransmitter serotonin, as well as certain brain structures such as the hypothalamus and amygdala, that when manipulated, may result in aggressive behaviour. When considering the learning perspective and environmental determinants of aggression in children there are key factors which play an essential role. The observations of others behaviour as demonstrated by Albert Bandura (1961) as well as the frustration aggression hypothesis suggested by Dollard (1939) have been found to be considerable factors in the development of aggression. Video games have also been identified as a contributing cause of aggression in children. This examination investigates the origins of childhood aggression and evaluates two differing perspectives, these being the biological and learning perspective, and collectively concludes that there are various factors which contribute to a child acting aggressively. However, a collective understanding and strong evaluation of both the biological and learning perspective has led to a stronger foundation of understanding childhood aggression. Therefore, to fully understand the origins of aggressive behaviour, both biological and environmental factors must be considered within their limited scope. This leads to the conclusion that there are multiple forces which lead a child to acting aggressively; hence biological and environmental factors which trigger aggression cannot be isolated. Word Count: 282 Contents Biological perspective v Evaluation of the biological perspective ix Learning perspective xi Evaluation of the learning perspective xv Conclusion xvii References xix Bibliography xxi Introduction There are many ways in which aggression can be defined. According to Berkowitz (1975) aggression is any behaviour which causes intentional harm to another person. There are many different forms of aggression which include verbal, physical and emotional behaviours that are apparent in some children. Studies conducted on children (ranging in age from approximately 3 to 15 years old) suggest that aggression develops in children based on their biological background or their environmental context. This essay is an evaluation of the biological perspective and learning perspective of psychology accounting for the development of aggression in children. This issue is worthy of investigation since aggression has become a substantial social problem amongst upcoming generations. Alarming news articles and reports focus on aggressive acts. Children and youth growing up all around the world are resorting to violence on a daily basis. It has always appealed to me to understand the basis of aggressive behaviour as I have seen this behaviour amongst most children and teenagers, as well as adults. It is my curiosity and eagerness to discover more about the development of aggression from two opposing views, these being the biological and learning, which have motivated me to undertake this research topic for my extended essay. This essay is aimed specifically to evaluate the importance of innate drives and the environmental determinants of aggressive behaviour. Biological perspective The biological perspective of psychology is based on the assumption that behaviour is biologically determined. In Weiten (2007) text, the biological perspective belief that is referred to is that all psychological issues stem from a physiological background. Therefore, aggression in children, according to the biological perspective, is considered to be an innate behaviour. Biological factors which trigger aggressive behaviour in children are inheritance, where aggression may be passed from the parents to their offspring, as well as low levels of the neurotransmitter serotonin, and the activity of certain structures in the brain, that when manipulated may trigger aggressive behaviour. Many of the theories and case studies that have been put forward to support the hypothesis that aggression in children is biologically determined will be discussed in further detail. The biological perspective suggests that aggression in children is inherited through the traits of parents. Many theories have been driven by findings from research on animals, which highlight that there is some genetic aspect to aggression. Selective breeding has been one of the longest existing methods to find the existence of a phenotypic characteristic. In 1979 a Finnish psychologist, Kristi Lagerspetz, took the most aggressive mice from an assembly and mated them with other aggressive mice, and similarly the same applied for those non-aggressive mice. Lagerspetzs procedure was repeated over 26 generations of mice giving birth to their offspring (cited in Grivas.J, Carter.L 2005). The significant outcome of this experiment was that the mice that had been bred for aggressive tendencies demonstrated immense levels of aggression; where they instantly attacked other mice sharing the same cage. Mice that were not bred with aggressive mice did not act aggressively; when other mice atta cked them, they did not illustrate the tendency to retaliate. Lagerspetzs experiment can be criticised on the grounds that it cannot be conducted with humans because it is clearly unethical. A significant contribution of this selective breeding experiment is its illustration of a genetic basis of aggression and how it can be passed onto the offspring. These mice had a practical advantage over humans because these species have a short gestation period, which is essential as aggressive behaviour can be monitored over successive generations in a short period of time. The mice can have their behaviours observed in a lab, unlike humans. This is also a practical advantage as the mice were all kept in the same environmental conditions; hence their behaviour would not differ from one mouse to another because they shared the same environment. Arising from this experiment is the criticism of extrapolating results from animals to humans. Despite some similarity between humans and animals; there is still a large difference between them, therefore a direct link cannot be made between mice and children. Mice species have differing logic and reasoning capacities as compared to humans, hence mice do not facilitate the opportunity to choose to be aggressive or not, whereas children have the capability of logically choosing to act aggressively. On the other hand, more efficient methods of demonstrating that aggression in children is an inherited behaviour is emphasised by other research methodologies such as twin studies. Twin studies suggest that aggression in children is an inherited trait passed on from parents to their offspring. Twin studies are very useful for the reason that identical twins are monozygotic, and their genetic makeup is identical. Hence, all additional differences in their behaviour are accounted by their environment and experiences as an individual. In one study, conducted by Caspi (1998), data was collected from identical and non-identical twins following a questionnaire asking various personal and non-personal questions. The results indicated that aggressive behaviour was only partly inherited, and that environmental factors played an equally contributing role. However, according to Baron and Richardson (1994), the tendency to be aggressive is not passed on from the parents to the offspring; rather the temperament which is capable of making someone more or less aggressive can be inherited. This twin study is clearly indicative of the inheritance of aggressive behaviour, yet it cannot be claimed that inheritance is the only key factor which causes aggressive behaviour or the tendency to be aggressive in children. Over time research has also consistently indicated that low levels of the neurotransmitter serotonin plays a central role in increased levels of aggression in children. In a study conducted at the National Institute of Mental Health (Bethasda MD), a positive correlation was found between low levels of the neurotransmitter serotonin and the levels of aggression in children with attention deficit hyperactivity disorder (Mitsis.E et al, 2000). In another study conducted by Russian researchers, silver foxes were studied. It was found that those foxes which had been bred for over 30 years for domestic behaviour, showed no defensive reactions to humans because they had high levels of serotonin in various structures of the brain, compared to the foxes which had been bred without freedom (Popova et al, 1991). These studies clearly highlight the role which serotonin plays in causing aggressive behaviour amongst children; the lower the levels of serotonin the higher the level of aggression. Once again, this research could be criticised on the grounds that it is difficult to associate these findings to children as they are different beings. The above experiments are of considerable value as the foxes could be trained and kept over an extended period of time where their behaviour is closely observed, unlike humans who cannot be kept in such environments. Certain parts of the brain have been found to be responsible for the development of aggression in children. The structure of the hypothalamus and the amygdala located within the brain are a leading biological cause of aggressive behaviour. Both structures communicate with each other via electric signals. The hypothalamus and amygdala can be manipulated using electrical currents, and they may be switched on or off disabling their normal operation using an electrode. Bard (1934) investigated the effect of lesions on the levels of aggression in cats. Bard found that when parts of the cortex were removed from the cats, they displayed sham rage where the cats acted aggressively. He also found that when parts of the hypothalamus were removed the sham rage disappeared, clearly demonstrating that the manipulation of the hypothalamus and cortex plays a role in the development of aggression. Evaluation of the biological perspective The biological approach of explaining aggressive behaviour in children is very scientific and is consequently regarded as reliable. It is based on many experimental studies which are conducted in laboratory conditions in order to eliminate any environmental influences on the findings. However, the location of the experiments is not only a strength but also a potential weakness. The biological perspective involves low ecological validity where most studies are conducted within laboratory conditions. Experiments conducted in the laboratory will most certainly produce different results then in real-life situations as participants will not demonstrate the exact same behaviour in real-life situations as they will under examination. Thus, this weakness does not implicate that such laboratory experiments are invaluable; rather they are limited to generalisabilty. However, positive correlations between real life situations can be drawn, highlighting that laboratory studies are considerably u seful. The biological perspective can be criticised on the basis that aggression in children cannot be related to studies that have been conducted on animals. An argument stemming from this point is that it is not possible to apply animal findings to humans regardless of the similarities because they are different beings. Parallels between humans and animals may be oversimplified, and therefore social, as well as learning processes, must also be taken into consideration. The analysis of animal results from the biological perspective requires cautious interpretation. However, using animals to demonstrate the link between childhood aggression and biological factors is also beneficial. Studies such as the breeding of generations as conducted by Lagzerspetz and lesions on certain parts of the brain, conducted by Bard, are contributing factors in the development of aggression which cannot be conducted on humans because it will cause psychological and physical harm to the participants and most li kely result in death. Similarly, there is always some sort of connection that can be drawn between animals and humans, therefore using animals can be a starting point to understanding the biological bases of aggression in children. Another weakness of explaining the development of aggression in children from the biological perspective is the reductionist nature of the biological approach. This is one of the main weaknesses which the biological perspective incorporates. The biological perspective does not regard or take into the account the interaction of the mind and body with the environment, rather it only takes into consideration neurological processes. Environmental factors are also not placed into perspective. This is a downfall as complex human behaviours cannot always be explained on a genetic basis; the surrounding environment also plays a central role in influencing and triggering aggressive behaviours. One certain structure of the brain cannot be the only factor which is responsible for the development of aggression in children, because most structures of the brain are connected and their influence or triggering of behaviour cannot therefore be based in one specific area. Correspondingly, the findings of all studies conducted cannot be generalised to all children. These findings are applicable to a small sample and findings cannot be predicted to be the same for a different sample of children as all children are different. Yet, this can be a starting point to understanding the basis of aggressive behaviour. Learning perspective The learning perspective is established on the basis that although everyone is born with a genetic endowment which is the root of instinctual behaviours, the majority of behaviour is learnt from the environment. The underlying principle of this assumption suggests that aggression in children does not purely develop as a result of biological factors, rather it accounts for a very minor part. According to Bandura (1961) aggression can be learnt from the observation of other people and their aggressive behaviour. Aggression in children can also be learnt through the observation of frustrated people who surround them and frustration also triggers aggressive behaviour (Dollard 1939). Alarming articles and studies have revealed that violent video games are linked to aggressive behaviour amongst children. Firstly, a theory proposed to support the theory of aggression from the learning perspective is the frustration-aggression hypothesis which was proposed by John Dollard (1939). The frustration aggression theory suggests that frustration is the main factor which contributes to aggression. For example, when an individual is frustrated, in a certain situation, they will immediately display aggressive behaviour. According to this hypothesis, aggression will only occur due to frustration and no other particular factor. Also, according to Glassman (2000) the level of aggression demonstrated is purely dependant on how frustrated one may be. For instance when a child is prevented from taking a course of action or possessing something it is most likely believed that the child will become aggressive; occurring as a result of being frustrated. Barker et al (1941) further investigated frustration as a cause of aggression in young children. In their study, children were shown a roomful of attractive toys which were kept out of their reach. The children were kept away from the toys for a while before they were allowed to play with them. The controlled conditioned group of the children were allowed to immediately play with the toys. Similar to Dollards findings (1939), it was observed from this conducted study that the children who were frustrated because they had to wait before being exposed to the toys, played aggressively with the toys by smashing and stomping on them. On the other hand, the children who were allowed to play immediately with the toys handled them carefully and played happily. One social determinant of aggressive behaviour is Albert Banduras social learning theory (1961) which highlights the role of observation and its consequences on the aggressive behaviour in children from the learning perspective. Albert Bandura views most human behaviour as learned by observing a model or simply another person, which affects a childs view of how this new behaviour can be developed and how this new attained behaviour is a guide for their actions. This provides the basis of explaining aggressive behaviour in children from the learning perspective. Banduras (1961) most well known experiment was the Bobo doll experiment; the Bobo doll being a plastic clown doll. In this experiment Bandura examined the consequential actions of children observing an adult behaving aggressively with a Bobo doll. During the experiment he had children watching models acting aggressively towards a Bobo doll. They watched the video of the model constantly acting aggressively by sitting on the do ll, punching it and kicking it repeatedly. Bandura had other children watch a non aggressive model playing calmly with the Bobo doll. Once the children were exposed to such models, they were taken into another room where there were many toys amongst them the Bobo doll. The results from this experiment indicated that children, who were exposed to the aggressive model and observed their acts, imitated aggressive behaviour towards the Bobo doll. In contrast, the children who were exposed to the non-aggressive model showed no or very little aggressive behaviour. Albert Banduras Bobo Doll experiment highlights the role of observation in childrens learning. Children were the subject as they are less socially conditioned unlike adults. However, this experiment raises the possibility that children may have thought that this experiment was a game as a consequence of the Bobo doll having a spring which causes it to spring back immediately after being knocked down. A criticism of this research is that it is not ecological the children may have not acted aggressively towards any human in real life. Another potential weakness is the fact that the children may have not been exposed to the Bobo doll previously, hence they did not know how to play with it. A criticism of the social learning theory is also that it does not take into account the physical and mental changes which a child undergoes as they mature. Children at different ages may respond to laboratory experiments in different ways. Much like observation of others behaviours, violent video games and television shows have also been proven to trigger aggression in children. The learning perspective suggests that children who play violent video games such as Doom, Wolfenstein 3D or Mortal Combat and others often experience aggressive behaviour, either physically or verbally. Violent video games have a supplementary impact on young children and trigger aggressive behaviour more than violent television shows because they are more interactive, engaging the child in aggressive acts and ultimately rewarding them for acting aggressively within the game. Dr. Craig A. Anderson, Ph.D. (2000) states, This medium is potentially more dangerous than exposure to violent television and movies. Dr. Anderson of Iowa State University in Ames and his colleagues found that in the U.S and Japan, Japanese and American children who played violent video games demonstrated more aggressive behaviour months later compared to their peers who didnt. In Andersons study, 181 Japanese students aged between 12 and 15 years old and 364 U.S. children aged between 9 and12 years old were tested. The U.S and Japanese children named their favourite video games and how often they played. The children from both groups were later on asked to rate their level of aggression and reports from their teachers and peers were also taken into consideration. From the results it was found that the children from each group who were exposed to more violent video games were much more aggressive than those who were less exposed. Comparisons were made between their prior levels of aggression and how there was a dramatic rise in this level (Cited in BBC News, Video games Increase Aggression, Health Section, 2000). Violent video games can impact on childrens aggression levels, as children begin to believe that the world is a hostile place, and aggressive acts are an acceptable part of normal daily life. Presumably, constant and excessive exposure to v iolent video games causes children to become desensitized to violence. Once they have been engaged in aggressive acts it impacts on the children emotionally, and as a consequence these children find it much easier and acceptable to engage in violence and aggressive acts. A criticism of this study is that the cultural context of the children was not taken into account. Japan and the U.S are two differing cultures; hence what is deemed as aggressive in Japan may not be aggressive in the U.S and vice versa. Hence, it is difficult to compare the behaviour of these children whilst ignoring cultural factors. Leonard Berkowitz (1989) investigated the effect of pain and discomfort on individuals to demonstrate their likelihood of acting aggressively. He induced pain by placing the participants hands in cold or warm water while they distributed rewards and punishments to a partner. Berkowitz identified that those who had their hands placed in the cold water caused greater harm to their partner than those who had their hands immersed in warm water. This is sufficient to draw the conclusion that pain is a contributing factor to aggression. Evaluation of the learning perspective The learning perspective also incorporates strengths and weaknesses. Similar to the biological perspective of explaining aggressive behaviour in children, it is reductionist. It explains aggressive behaviour in terms of a characteristic which is being learnt although it does not deny the genetic endowment of aggressive behaviour. The learning perspective argues that aggressive behaviour is learnt through observation, and triggered by the surrounding environment and conditions. It simplifies the occurrence of certain behaviours, especially aggression, into a few steps. For instance, the problem of reduction is evident in Albert Banduras study of the Bobo doll whereby aggressive behaviour is reduced to the process of imitation. Thus, it has overlooked other leading causes of the development of aggression including the childrens upbringing and home environment. Children were varied therefore some children may have been brought up in a violent home and exposed to many aggressive situatio ns. This may have affected the way they acted in the laboratory and the ultimate results of the experiment. It was also assumed that all biological influences such as levels of serotonin are identical for each participant. The frustration aggression hypothesis supported by Dollard (1939) is an inefficient method of demonstrating how childhood aggression develops as in some cases, such as learned helplessness, frustration may not lead to aggression; rather it may lead to depression. Therefore, frustration is not the only key factor which contributes to aggressive behaviour: there are other sources which may lead to this same outcome. The learning perspective also denies some very important mental processes which also result in the development of aggression in children. This perspective does not take into account how certain brain structures may trigger aggressive behaviour, in other words it does not take into account neurological processes, and rather it simply accounts for the influences of daily life and the environmental context which a person is brought up in. The learning perspective does not incorporate any biological or cognitive processes which are also responsible for the development of aggression. Nevertheless, the learning perspective focuses on the environment and the condition in which a child is situated to produce an aggressive response. It has many practical applications which have been effective in explaining the development of aggressive behaviour. It clearly highlights how certain behaviours, particularly aggression, can be learned by the observation of others. The learning perspective also has a low ecological validity, whereby the children who were engaging in the experiment may have acted differently in the laboratory than what they would have in a real life situation. To be specific, Albert Banduras Bobo doll experiment can be criticised on the grounds that the childrens aggression was measured away from their natural environment. However, if such experiments are conducted in a more realistic manner, then the results would be more beneficial in terms of understanding how aggressive behaviour in children develops. Conclusion This essay was specifically an evaluation of the biological and learning perspectives of psychology accounting for the development of aggression in children. Having considered the interpretations of the development of aggression in children from both the biological and learning perspective, and the criticisms which arise from the research conducted, it can be concluded that both the biological and learning perspectives contribute to the development of aggression in children. In terms of the biological perspective, aggression is viewed as purely being based on biological basis. It is regarded as highly reliable since it is based on science. However, the learning perspective views aggression as being unrelated to genes, rather aggression is learnt. The learning perspectives social learning theory is a useful explanation for the aggressive behaviour of children. It not only applies to direct experiences such as being disciplined by parents, but rather at all times such as when watching television. The frustration-aggression hypothesis has a weaker stance, because frustration does not always induce aggression, rather it may encourage retaliation. This hypothesis suggests that frustration accounts for all aggressive acts. For this reason it is not completely justified, because there are more determinants of aggressive behaviour. Both the biological perspective and learning perspective are based on evidence and practical studies which have been conducted. However, the learning perspective views aggression in children as having some sort of biological basis, yet through experience and reinforcement aggression becomes learned and evident amongst children. For instance, the role of the parent is paramount in using the biological factors of the child to mould the child and guide them through their development. If a childs genes are inclined to be aggressive, the parent within the environment will attempt to nurture and accommodate for their childs genes by attempting to provide a calm lifestyle. Parents may also choose to put their child in a hobby that is sports oriented to cater for the aggressive levels in order to use their energy in a positive way, where they stimulate thinking and reasoning skills preventing the child from resorting to aggressive acts. From this it is clearly evident that both the biologica l perspective and learning perspective account for and contribute to the development of aggression in children as it is difficult to isolate the contributing factors. It is clear that innate biological factors may be present in a child; however the environment sets the limits on how to behave and deal with social influences that influence a child to act aggressively. Understanding the underlying factors which contribute to aggressive behaviour will form the basis of combating the levels of violence all around the world where children, youth and adolescents often resort to violence. Through further investigation, the effect of cognitive and mental processes may now be evaluated to determine their influence on childhood aggression which will lead to educational programs being implemented in schools and for the general society. References Books Baron. R.A Richardson. D.C (1994). Human Aggression (2nd ed.). Plenum Publishing. Berkowitz, L. (1975). A survey of Social Psychology. Hillsdale, IL: Dryden Press Dollard, J. D. (1939). Frustration and Aggression. New Haven CN: Yale University Press. Glassman, W. (2000). Approaches to Psyhcology (2nd ed.). Philadelphia: Open University Press. Grivas.J, Carter. L. (2005). Psychology for the VCE Student (4th ed.). Australia: John Wiley Sons. Weiten, W. (2007). Psychology: Themes and Variations (7th ed.). Thomson Wadsworth. Articles Anne, H. (2009). Violent video games linked to child aggression. Retrieved July 18, 2009, from CNN, Health Section: http://www.cnn.com/2008/HEALTH/family/11/03/healthmag.violent.video.kids/index.html Video games Increase Aggression. (23rd April 2000). Retrieved July 5th, 2009, from BBC NEWS, Health Section: http://news.bbc.co.uk/2/hi/health/720707.stm Journals Barker, R. Dembo,T, and Lewin K. (1941). Frustration and aggression: An experiment with young children. University of Iowa Studies in Child Welfare, 18, 1-314. Berkowitz, L. (1989). Frustration-aggression hypothesis: Examination and reformulation. Psychological Bulletin, 106, 59-73. Caspi, A. Plomin, R., Corley, A, Fulker, D.W, DeFries, J.C. (1998). Adoption results for self-reported personality. Journal of Personality and Social Psychology, 75, 211-218 Bandura, A, Ross, D. and Ross, S.A (1961). Transmission of aggression through imitation of aggressive models. Journal of Abnormal and Social Psychology, 63, 575-582 Bard,P. (1934). On emotional expression after decortication, with some remarks on certain theoretical views. Psychological Review 41:309-329 and 424-449. Mitsis, Effie M,  Hampering. J.  M and Newcorn. J.H. (2000). Serotonin and aggression in children. Current Psychiatry Reports Journal, Volume 2, Number 2, (1535-1645). Popova N, Voitenko N, Kulikov A, Avgustinovich D (1991). Evidence for the involvement of central serotonin in mechanism of domestication of silver foxes. Pharmacol Biochem Behav.; 40:751-756

Devising As A Journey Of Exploration And Discovery Theatre Essay

Devising As A Journey Of Exploration And Discovery Theatre Essay Devising is a very fluid form of theatre. Taking inspirations from anywhere and everywhere, a devised performance can be in any form and on any topic. This style is in direct contrast to scripted theatre, where a text is laying out the plot, direction, characters and details of the final performance. Although there is freedom for a personal interpretation of the overall view and form of the piece, the rehearsals and performances are confined by what has already been decided by the playwright. But devising is unlimited, in which a company can produce a performance on any theme or topic, taking ideas from any part of life and producing something new and fresh †¦the precise nature of the end product [of devised theatre] is unknown. In conventional theatre, however, everyone knows the production is, for example, Shakespeares Hamlet from the outset. (Oddey, 7) An example of a devising piece is the recent Fairytale Mash-Up which I was involved in as an actor. For this our original stimulus was a collection of short fairytale stories, some of which were familiar and others were unknown to the group. On reading the stories we found them to be surprisingly gruesome, which was something that is not necessarily picked up when a fairytale is heard as a child, such as the butcher cutting off the girls feet in Red Shoes. This was an unexpected twist and was the main basis of the beginning of our idea, as we decided from the very start that the Fairy Godmother would be dead, and therefore would not make all dreams come true as is usually expected of this character. Already we had a new interpretation of a classic idea, but our own input had discovered a new alternative. As oak trees grow from small acorns (Greet, Why Devise) and all ideas must stem from somewhere, the actors within a devising group are responsible with feeding new ideas into the group to create more diversity within the piece. Through this an actor has the power to get what they individually want from the piece and therefore it becomes more personal for the actors. It becomes their piece in a deeper way than, for example, a Chekhov play would, as it is inspired by their own ideas and experiences. In the Mash-Up I personally wanted something from it, having not attempted a murder mystery before and having not explored the true possibilities within comedic theatre. Devising allows us, as actors, to explore ourselves, our possibilities and our limitations. Sarah Kane believed that if something could be imagined then there was a way of reproducing it on a stage, and with this in mind an actor can explore distant memories and fantastical stories in aid of a devised performance. As every human is unique and no two people have the same experiences, a devised company has a whole variety of stimulus that is previously unseen and unexplored by a public audience. In this, the not knowing is clear, as at the start of development of a piece nobody knows what will be their influences and stimuli, and this creates a feeling of excitement and in return provides energy for the piece. This, as a result, means inevitably every devised piece will always be original due to the fact that a different group of actors will provide different motivations, due to the contrasting relationships within the group. In the 1960s a group was formed called the People Show and their performances relied on the differences and conflict between individual artists within the group, which changed with every new shows situation, conditions and circumstances. Every show was a unique devising performance. (Oddey, 5-6) This company is an ideal representation of a devising company, as they are described as a group of individual artists in collaboration with each other, taking risks, having a sense of unknown at the start of the devising process (Oddey, 6). It is this risk-taking that is important to devising, as people need to lose their inhibitions for true inspiration and new ideas to form. Having worked with members of my group before there were connections for some, but others were new relationships that had to be built during the development process. A benefit of this was that fresh eyes on an actor would see a talent within them that had maybe not been explored before, that their closer friends would have overlooked as being too obvious. In this risks were taken, not all of which were successes but by doing rehearsals we allowed the freedom and non-judgement of an idea so that even if only a tiny aspect of it was used later, we made it so that actors would not fear having ideas rejected within the group. One of the main techniques within devising is improvisation, which in reality is the basis of most devised work. This is a spontaneous activity, and therefore allows freedom, as an actor is not tied down by any limits, there is no final destination laid out in advance and there is limited if any direction made. The actor can be in the moment, without having to concern his thoughts with the next moment: Nothing is fixed and absolute, it is in flux, what will the next moment be? (Bentley, 78) In improvisation the next moment is not important, it is about focusing on the current and feeling free to explore in the present without fear of the future. Not all improvisation goes well, and more than often it takes more than several tries to find something worth anything, which is why continued improvisation is vital for discovering new things, because if a company always goes with the first idea they limit themselves greatly where they should be free to pick and choose from many ideas. Addit ionally a benefit of devised work is that even a concept that has been weeks in processing can be dropped if needed something that is not so possible within scripted work. In our piece we swapped and changed characters as we felt needed one member was set to be the Fairy Godmother before this was changed weeks in, but it was discovered that this actually allowed the original actor to experience more, having been able to try out more than one character until she found one that would fit with what she wanted out of the devising experience. Additionally, original characters like a reclusive genie were dropped as we felt necessary, and in early stages we were regularly swapping characters until we found an option that gave everyone the best opportunities for themselves and for the group. WE toyed with the idea of simply picking out characters from a hat then performing as them or producing still images without discussing it, but this became more complicated as some were drawn more to a certain character and struggled with more obscure options. As time went on and the piece became more complex and structured, one group member produced poems which acted as monologues for all the different characters, so in time we found ourselves structuring scenes around these poems as more were produced. It was quite interesting combining improvisation with scripted work, as we could improvise and develop until we found a place where the poem fit, and once it was done we would improvise the end of the scene as well. This meant that we could feel sure that the scene would have a point but we would still have the freedom to play around the set information. Additionally, as all the scenes were flashbacks for various murder suspects, there was no set order for them to be in, so this also added the opportunity to play with different orders to study the flow of energy from one to another before finding the right arrangement. Oddey says how thinking on your feet allows the individual to respond to new ideas or thoughts spontaneously, to sense and react to others so that the interaction or combined operation often produces unknown or unseen fresh material. This is not to underestimate the value of or importance of group discussion, but to point out the danger of becoming preoccupied with talking (155) and this is definitely a significant point. In our group we found that discussion was best left until after trying out some free improvisation and even then it needed to be brief otherwise it became compressing. We gave ourselves strict time limits and this meant that there wasnt time to talk and added concentrated energy into a moment, which often created new and exciting results. Devising is also about exploring how common ideas and regular day-to-day things can be flipped on their head and transformed into brand new perspectives, thereby challenging our preconceptions. (DV8, Artistic Policy) Theatres priority is to get a message across or to make an audience feel something particular, and more than often this is done through opening their eyes to the obvious but unexpected. This is the use of the known rather than the not known but has just as much if not more of an impact on viewers. The forgotten and the ignored are just as important as the undiscovered and in fact these things make it more personal and an actors own memories or feelings have a real power to shape plot or characters. Additionally, using influences from outside of theatre is very important and often not considered. For Frantic Assembly neither of its artistic directors has a formal background in drama, theatre or dance. In creating work, the company relies on influences that lie, for the mo st part, outside the realm of theatre and its regular forms and practise. (Frantic, †¦uk/p110.html) For our work we were inspired greatly by the 2001 film Shrek and used nursery rhymes for development in one scene. By looking further than common theatre techniques and looking outside the box, we found more options for variety within the piece. The physical company DV8s focus of the creative approach is on reinventing†¦ with meaning, particularly where this has been lost through formalised techniques (Artistic Policy). Another skill in devising is the use of play and re-exploring our childish minds, though not pretending to play as a child, but rediscovering the intensity of focus we experience as children (Greet, Why Devise), as this removes inhibitions and helps to reintroduce the more fantastical creative imaginations we once had. Consequently it makes actors less fearful of bad ideas and therefore less afraid to be more outrageous and experimental. One can then look beyond self-perceived limitations (Frantic, †¦uk/p106.html) and find a more energetic side, which means that physical theatre is achieved much more easily. Even closing ones eyes makes judgement less threatening which provides opportunity for even more exploration. In devising, the aim is to produce brand new theatre that has not been seen before. We found in our company that we often did not know what would happen next; in fact the murderer was not decided until well into the rehearsal process. It made no sense to know the end before the beginning or middle, so we did not rush this decision. Our piece was not a search for knowledge, but for the unknown. (Barba, 5), so knowing the ending would have confined us and limited exploration, constantly distracted by the final message of the piece. Even if two companies did a performance of The Caucasian Chalk Circle for example, completely uninfluenced by each other, they would still be telling the same story. This is why for our piece we used well-known characters but then added a twist, such as Cinderella actually being an obsessive cleaner. By exploring all of our different possibilities we did discover new opportunities and new perspectives on theatre as a whole. The real discovery, however, comes at the end, when we watch it back and see what we have achieved from scratch, and finally acknowledge and notice how our own input has provided a brand new interpretation: Now we have made a journey in our own home. True travellers know this experience very well: the unknown world is discovered when one returns. (Barba, 146)

Female Poets and the Dark Side of Life Essay -- Rossetti Poetry Poems

Female Poets and the Dark Side of Life During the mid-nineteenth century many female poets including Christina Rossetti seemed to lean upon the dark side of life presenting very dark and shadowed emotions within their poetry. Yet this is not to say that they were depressed but in many ways in can be inferred that these dark themes may have been influenced by the era in which they were living. Many historians have suggested that the second half of the nineteenth century was culturally, a rather strange period. The Pre-Raphaelite Brotherhood was started in 1848 by Dante Gabriel Rossetti, John Everett Millais and William Holman Hunt, as a reaction against what they saw as the stale, formula-driven art produced by the Royal Academy at the time. They aimed to go back to a more genuine art, exemplified as they saw it by the work of the Nazarenes, and rooted in realism and truth to nature. The Pre-Raphaelites, being young, talented, and having many ideas of their own, felt stifled by the rigidity of the Royal Academy's idea of what tasteful, beautiful art should be. ...

Emilia, A Heroine of Shakespeares Othello Essay -- Othello essays

Emilia, A Heroine of Shakespeare's Othello   Ã‚   Shakespeare, in his tragedy Othello, presents a minor character who does great things in the final act. Her character is deserving of analysis. Kenneth Muir, in the Introduction to William Shakespeare: Othello,   explains the motivation of Emilia through most of the play: Emilia’s character, too, is determined by the plot. In the source, the villain’s wife is privy to the nefarious designs. Shakespeare wisely makes her, like the other characters, ignorant of Iago’s character. She knows that she has lost his love, and her unhappy marriage drives her to cynicism about sex; but she tries to win back her husband’s affections by carrying out his wishes, even when this involves betrayal of the mistress she loves. (41) A.C. Bradley, in his book of literary criticism, Shakespearean Tragedy, defines the character of the ancient’s wife: Few of Shakespeare’s minor characters are more distinct than Emilia, and towards few do our feelings change so much within the course of the play. Till close to the end she frequently sets one’s tooth on edge; and at the end one is ready to worship her. She nowhere shows any sign of having a bad heart; but she is common, sometimes vulgar, in minor matters far from scrupulous, blunt in perception and feeling, and quite destitute of imagination. She let Iago take the handkerchief though she knew how much its loss would distress Desdemona; and she said nothing about it though she saw that Othello was jealous. (222) Emilia is not mentioned in the play until the initial furor of the first two scenes subsides. Brabantio’s rage, among other reasons, necessitate that Desdemona live with Iago and Emilia during the Moor’s campaign in Cyprus against... ...g murder: â€Å"And your reports have set the murder on.† Emilia is aware that she is violating social convention here: â€Å"’Tis proper I obey him, but not now.† This violation costs her dearly. Emilia’s stunning interrogation and conviction of her own husband as the evil mastermind behind the murder results in Iago’s killing her. She becomes a martyr for the cause of truth and justice. Quite suddenly she is transformed into a heroine of the play! WORKS CITED Bayley, John. Shakespeare and Tragedy. Boston: Routledge & Kegan Paul Ltd., 1981. Bradley, A. C.. Shakespearean Tragedy. New York: Penguin, 1991. Muir, Kenneth. Introduction. William Shakespeare: Othello. New York: Penguin Books, 1968. Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.

Patient Report :: Medical Report

FINDINGS: Severe right-sided chest pain. The __ reported a friction rub. A PM lateral showed questionable mediastinal adenopathy. The patient had no cough or sputum production of ___. CT scan in ___ showed a possibility of a 1x2 cm right paratrachial lymphnode. Several smaller anteromediastinal lymphnodes which were all less than 1 cm were also evaluated. The patient was treated with Indocen with relief of her chest pain. ___ level was 64.5 with a ___ 50. PPD was negative, controls were positive. The CT of the abdomen showed normal liver, spleen, pancreas, kidneys, adrenals, uterus, a left ovarian cyst, a large gall stone neck of the gall bladder, no adenopathy and her mammogram was within normal limits. The patient reports band-like ache around her right chest with changes in pain with cough and deep breathing. There is no change in position. The patient reports increased shortness of breath with exertion over the past 5 months. No nausea, vomiting, fevers, chills, night sweats, abdominal pains, urinary complaints, kidney stones, diarrhea, ___ melena, headache, visual complaints or rash. PAST MEDICAL HISTORY: Unremarkable. PAST SURGICAL HISTORY: Remarkable for tubal ligation. SHE HAS NO KNOWN DRUG ALLERGIES. MEDICINES ON ADMISSION: Indocin 25-50 mg p.o. q.8 hours and Anaprax 270 mg p.o. b.i.d. The patient drinks alcohol only rarely and smokes regularly. PHYSICAL EXAMINATION: Weight of 231 pounds, temperature 98.6, heartrate 60, respiratory rate 24, blood pressure 110/70. HEENT examination was unremarkable. The neck was supple without masses, adenopathy or bruits. The lungs showed small diffuse wheezes, but was otherwise without abnormality. Cardiovascular examination revealed a regular rate and rhythm, normal S1 and S2. Questionably slight change in the S1 with the __ maneuver and a questionable 1/6 systolic ejection murmur heard best at the lower sternal border. The abdomen was obese, showed bowel sounds in all quadrants, soft and nontender. It was difficult to tell if there was organomegaly. Extremities showed no clubbing, cyanosis or edema. Neurologically, the patient was normal. LABORATORY DATA: Show a white count of 8, hemoglobin 14.5, hematocrit 42.5, platelets 326,000, sodium 139, potassium 4.9, chloride 104, CO2 26, glucose 105, creatinine 0.8 and BUN of 17. Please see consolidated lab flow sheet for lab data regarding this patient. HOSPITAL COURSE: Patient was admitted in ____ evaluations as well as consultation from pulmonology service. Pulmonology service recommended the patient undergo bronchoscopy which was performed.

Definition of VARK Learning style

A learning style is the way us humans take in information, process, accumulate, and recall it. Students take in and process information in different ways: by seeing and hearing, reflecting and acting, reasoning logically and ostensibly, analyzing and visualizing, steadily and in fits and starts. VARK is commonly used learning style. It stands for visual, auditory, reading and writing, and kinesthetic learners. Summary of My Learning Style A multimodal study strategy is a method used when you have more than one preference that is discrete. It can also be when someone has no preferences to which study strategy they want to use. About 60% of the peoples study strategy is multimodal. Being multimodal means that you have multiple strong points in areas such as aural, reading, and writing. Those who are multimodal are context reserved which means they can choose a single mode to suit the situation. On the other hand, there are others who are not satisfied until they have had input in all of the preferred styles. They take an extensive period to gather information but often have an immersed and expansive understanding. For example, when trying to figure out something that will be brought about physically later, learners that absorb information better hands on do better when trying out something for themselves. In addition, this visual factor aids students to reproduce information on a test better. Different Learning Styles Visual learners gain information from maps such as diagrams, graphs, and charts. They learn things best through seeing them. Instead of using words, they need the information to be broke down into pieces so it is simply to comprehend. They tend to highlight information in difference colors which makes it easier for them to go back and study. These learners need to see the teacher's body language and facial expression to fully comprehend the composition of a lesson. They favor to prefer sitting at the front of the classroom to avoid visual obstructions. A learner who consumes information from listening is an aural learner. In order for them to absorb information, they attend classes and discussions, discuss the topics with their peers, and can describe visuals to other people. By listening, they are able to obtain information. Aural learners are not able to take good notes and they have to read what they have on paper aloud to someone else. They perform well on a test if they spend time alone recalling ideas and speaking answers out loud or inside their head. Most people can’t understand what people say unless it’s in their own words. Auditory learners explicate the underlying meanings of speech through listening to tone of voice, pitch, speed and other distinctions. Written information may have little meaning until it is heard. Learners who learn by reading and writing have a preference for information being delivered as words. After reading information, they have to write it down so they are able to grasp the material. They take in information from places like handouts, textbooks, notes, and glossaries. Powerpoints are a device that helps them summarize the information. They read information in books and the internet and afterwards write the material they read into their own words. This helps them process and retain information longer than just reading or listening. Kinesthetic learners use their senses to obtain material. Kinesthetic persons learn best through a hands-on approach, actively exploring the physical world around them. They find it hard to sit still for long periods and may become distracted by their need for activity and exploration. They take field trips, work with hands on activities, and use trial and error. They also need real life examples, applications and examples of principles. In order for them to learn the information, they need to remember the real life examples and pictures that were used. Lecture notes don’t really help them because they didn’t understand the concrete information from the beginning because it wasn’t relevant to them. They do better on tests if they have a role play for the information and practice problems that are similar to the information. Kinesthetic learners need a visual aid so the information can be drawn out for them into smaller pieces. They tend to draw out the message rather than reading it out loud or writing it. The phrase â€Å"picture is worth a thousand words† is true for people who fall in this category. They need to see how everything is put together in order for them to gather the information. Comparison of Learning Styles The difference between all the learning strategies is the way you absorb information. Unlike reading, writing, and aural learners, kinesthetic learners have to visualize what they are being taught. Aural learners attain information by listening to lectures and discussions. Others can gain information by reading and writing the material. People like me are multimodal learners, meaning that we can’t just stick one way of learning. Conclusion Depending on the subject, I learn better reading and writing or an aural learner. Listening to information more than once helps me occupy the material better. I also have to take notes and read it aloud so I am able to grasp the material. This helps me learn the information faster and I perform well on tests. I would like to try gaining knowledge from visual aids and more hands on activities. My goal is to improve on my weaker areas which are visual learning style and practice strategies that will allow me to build up the weaker areas.

Montefiore Medical Center Essay

1- why does Elaine Brennan lack to produce a radical system direct? A great manager furnish be the one who is able to get wind the environment, determine opportunities and threats, plan fitly, implement the plans and assess the results of his formulation on frequent foot to adjoin to a greater extent value to what his/her brass is built to accomplish. Elaine Brennan needs to develop a refreshful strategy now beca commit harmonise to the Systems Look at Healthc ar, a amalgamation has happened between two facilities each of which run a variant level of c be. each of these facilities was 4 miles away from each other, and both of these facilities staff members were operating in silos. Since Montefiore agree to operate Einsteins patient-c ar celerity back in 1963, its scope of reporting increased to about 1.2 one million million million residents, 65% of which are minority populations.Montefiore had 16+ competitors in the Bronx area, a condition that led to unhorse scores at the issue level, in concert with lower compensation levels for employees, unsatisfied patients, amounting to a budget deficit of about $57 million dollars in 1995. Even with the integration of the two health care facilities, so far at that place are certain disadvantages that need to be taken care of. there exit be fewer workforces to provide for the desired level of care after(prenominal) suppression. With that on hand, more responsibilities testament be granted at the expense of enjoying the commonplace assurance level granted to staff. star final ch allenge that forget add to the necessity of formulating a new strategy for Montefiore health check center is related to the supposition of organisational change and the leadership styles require to support that organisational change.Level preciselyt end Parameter Pressing Matters (Needs)D Environment. 1- Competition.2- Regulations.3- Demographics.4- remunerator Policies. 1- 16+ other hospitals in the Bronx area.2- serious reimbursement potential from payers. C Infrastructure. 1- Infrastructure.2- Leadership. 1- Separate administrative teams.2- leadership teams adaptation to change. B Microsystems. 1- Teams.2- Tools.3- Logic. 1- Downsizing.2- more(prenominal) stress and turnover.3- more span of overcome with less authority.4- Decreased quality.5- Cultural consolidation. A Patient. 1- Coverage. 1- Provision of function to 1.2 million residents.2- 65% minorities (Hispanics and Afri ignore Americans).2- Does the GRIP strategy accumulate the needs of this organization? According to the Systems Thinking, Montefiores corporate strategy should be close influenced by the four key environmental incidentors (competition, governmental regulations, demographics, and payer policies), yet the original GRIP business strategy which was hypothesize by Brennan, is supposed to be specifically addressing the Acute direction Division as a business unit, not the replete(p) organization.On the ot her hand, the case doesnt indicate which levels of management get off the groundicipated in the meetings Brennan conducted for planning the new strategy for the Acute Care Division. Moreover, and as we go down the organisational hierarchy, strategic goals should be more laboured by corporate level strategies, more detailed with shorter life spans according to the plans provided, and finally, more action-oriented with more specific goals. Given all of the above, I speak up that what Brennan managed to grow was a GRIP strategy that was tailored for the solely Montefiore organization. As regards whether it met the needs of Montefiore, I return it broadly addressed slightly unmet environmental needs that are provided in the followers tableAlso, the Systems Thinking illustration tells us that no system is ever completely stable. Per se, the GRIP strategy is beneficial but it will not guarantee the stability of the Montefiore medical center. There is no give the sack space for metrics that will consentaneous step success of the operations after implementing often(prenominal) strategies. Also there is expected arrest in the procedure of the organization if metrics were not identified to measure exertion at the national level. If the Balance lineup (BSC) section was included as a way to implement the new strategy, thus I would say that the new strategy will meet the needs of the organization.3- Why was implementing the scorecard construct by the medical staff difficult? a- The scorecard concept requires info collection because these info will later on be report to different levels of managers. Only hence that managers will be able to judge if their goals are being met or not and then act accordingly. The data collection part of performance amelioration is the most airy and snip consuming task in process improvement cunning-ins. b- In outrank to keep the patient flow at bottom the Montefiore medical center, some subspecialties had to be accommodated by all hospital departments in distinguish for revenues to keep coming out for the whole health care facility, except for that receivable to that each unit had its own revenues and expenses, which do it hard to create a new system for monitoring patients between departments and services in order to build revenues according to overall expenses.c- It was hard to involve some physicians into the suggested scorecard process maps. Physicians usually think that what they ordinarily do is best for the patient, particularly when it leads to treatment or cure from disorder or condition. They cant sweep doing something different that is addressing unusual metrics from the ones they are used to use. They also look at learning about improvement as a first step towards undermining their authority and ego. d- From a human resource put of view, Lewins exercise of organizational change, and Kubler-Ross model for overcoming organizational resistance to change, take beat to get results out of them.Kubler-Ross model for overcoming organizational resistanceSource www.movida.net78.net4- What could Brennan have through with(p) die?a- Brennan could have get intoe correct to involve physicians into project teams in a more consistent and solid way. When physicians are involved in the value mapping process, they can provide valuable inputs to data gatherers, which on the long run can save a lot of data gathering time for the regular paygrade process. It also will increase the project teams cohesiveness and collaboration towards attaining their goals. Otherwise, the deployment of the scorecard system into the newly designed health care centers will be much more difficult and time consuming which is not good in the introduce of the great competition lying ahead. b- Brennan also could have done relegate to spend more time on studying how the different staff members of the different care and support centers will oppose to the new responsibilities in shaping improvement tools for Montefiore medical center, and then try to create feedback circuits that will both reward over-achievers and highlighting reluctant or incompetent workers.c- I think that Brennan should have done better to recommend that every department use only national-level strategies and not both national and local-level ones. Individual metrics tend to be too easy to accomplish, and its fulfillment whitethorn lead to a false picture of accomplishment, which is not good in the face of sustaining a competitive advantage. d- I dont think that linking compensation to performance will be an obstacle in front of reducing budget deficits for the new system.I think that due to organizational change, there will be downsize at all organizational levels, and whitethorn be some middle level active managers and medical staff will be promoted to high level or more operational-involved positions at a comparatively lower salary. The bottom line is that there will be deficit decline but at a much slower pace, together with a re-inforcing feedback for performance. e- I also think that Brennan has taken performance of the GRIP strategy a subatomic bit too fast. She might be tempted by the quick $15 million cost savings that she accomplished from downsizing on some managerial positions in 1996, but it is still a fact that if she wanted more solid environmental stability during the implementation of the new strategy, she has to result time for unfreezing, moving, and freezing stages of the Lewins model of change.