Columbia HCA and the Medicare fraud

Executive Summary ships company capital of South Carolina/HCA health fretting batch Company Founders Richard Scott and Richard rainwater Business The company was a for-profit organization and the largest hospital alliance in the world. Business Start- up bes Scott and Rainwater each put up $125,000 and financed the purchase with $65 million from Citicorp. The Market The companys marketing intent cost was an ambitious $100 million per fiscal stratum or more. The advertising campaigns were aggressive and saw no boundaries assail the competition. The Competition capital of South Carolina/HCA competed with small or large hospitals, federation based not-for-profit hospitals, clinics and health care centers. Product/Services They provided highly overpriced health care and serviced anyone, anybody or anything that could result in a profit. Competitive Advantage beingness larger than carriage and charging so much higher(prenominal) in a higher place the competit ion. Risk/Opportunity What risk? We are invincible! The companys motto was, The opportunity to rip you transfer is at once. The Companys Downfall Thinking they could abstract from the government and the taxpayer but could never be caught. The Punishment One- befitting the largest healthcare fraud case in the United States level and Two- An investigation that settled at a net memorialize of $1.7 billion dollars. Columbia/HCA health care Corporation: The Beginning The Healthcare Company started in 1987; Richard Scott teamed up with Richard Rainwater to shit the Columbia Healthcare Corporation. At the time, the 34-year-old Scott was a graduate of two the University of moment and Southern Methodist University Law School; Rainwater was a Fort Worth financier, a self-made billionaire. In folk 1993, Columbia merged with Galen Health Care, which had earlier been spun off from Humana. It now owned 99 hospitals in the USA and internationally. It expand its insurance of selling ownershi! p stakes to physicians in instal to curb them to the...If you want to get a full essay, erect it on our website: OrderCustomPaper.com

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