Pepsi Mission and Swot Analysis

Wendy Montagno Mkt-3120-401 Firm Mission Statement PepsiCo. Pepsi has had a big and rich history. The drink was invented by Caleb Bradham, a pharmacist in late Bern, North Carolina. He patented the drink and launched the Pepsi-Cola Company in1902, from the back elbow room of his pharmacy. It developed into a strong franchise system. The dedication of the topical anesthetic Pepsi-Cola bottlers, gift renderd a solid foundation. Pepsis mission has invariably been to be a responsible corporate citizen. They strive to be the mans post-mortem examination consumer products participation, focused on convenient foods and beverages.They work at producing financial rewards for its investors. They turn in opportunities for growth for their employees and partners. Above all, they make every effort for honesty, fairness and integrity. Pepsi states their fantasy on their website as PepsiCos responsibility is to continually improve all aspects of the world in which we operate environmen t, social, economic creating a weaken tomorrow than today. They indirect request to create programs and focus on environmental stewardship to benefit the society. They also hope to build sh atomic number 18holder value by becoming a unfeignedly sustainable company.Pepsi is the worlds second largest beverage and food company based on its net revenue. In North America it is showtime largest Beverage and Food Company by net revenue. SWOT summary of PepsiCo. Internal Strengths One of Pepsis strengths is its history with a longtime local home. They also have a long standing loyal guest base. They also stay on top of current technology systems and networks to behave their manufacturing and distribution. Pepsi prides itself on knowing their customers needs to provide excellent customer armed service and implement global growth. WeaknessesPepsi must keep an eye on drawing string stores. Chain stores have a lower per-unit cost and can provide a lower price for their items. Pepsi h as also had problems with offering new products without having able knowledge of their target demographic. Their size is also a concern. The company is so large that it could lose focus or have internal conflict problems External Opportunities Pepsi needs to utilize the expanding Internet possibilities to better serve their customers. This goes in hand with providing training to their employees as systems become more complicated.They could also better position themselves to provide excellent personal service to compete with concussion stores since the large store seem to be driven by sales. Threats Pepsi always faces a challenge from their largest competitor, Coke whom has the worlds largest beverage distribution. On the other side they deal with competition from General Mills and ConAgra which are striving to have a larger market share in the snack market. Pepsi also faces the challenge of different regulations and policies set by governments in other countries.