Kellogg's Market analysis Essay Example | Topics and Well Written Essays - 1000 words

Kelloggs Market analysis - Essay ExampleThis has provided a candid opportunity to companies like Kelloggs. Similar emphasis is being placed on products which can provide technical nutritional values and energy and be easily port equal. Jaffer (2008) points out that with such considerations gaining ground Kelloggs has repositioned its K-bar as an energy bar. This bar was traditionally positioned as an alternative to its breakfast cereal line, but now it focuses on the consumers demand for more natural energy. The company recorded revenues worth $11,776 million during the FY2007, an increase of 8% over FY2006.The key areas in which Kelloggs operates has been primarily divided into four major segments like mating America, Europe, Latin America, and Asia Pacific. This helps the company in devising segment specific strategies for these geographical regions. For example, in India Kelloggs launched an SMS announce campaign to tie in with its offline advertising for corn flake firebran ds (Media Asia, 2004). With use of mobile phones increasing and the increment number of mobile users in the billion strong markets, mobile branding is one of the innovative techniques that are being used by this American MNC. Being a leader in the business, the company has been able to take advantage of its strategic placement and alliance in different markets to successfully experiment with brisk initiatives. One of the key focus areas for Kelloggs is the Children segment. This prompted the company to enter into a multi-year global race with Disney in 2002. Some of the strengths and weaknesses of Kelloggs can be summarised as followsStrong Brand Identity Having a glorious past of more than 100 years Kelloggs is a well known brand in many parts of the world. The portfolio of product brands offering corn flakes, Keebler, Chocos, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Special K, Murray, Austin, Morningstar