Essay Woody Point Music Festival Case Study - 2089 Words

Woody Point Festival Case Analysis Introduction With its inception in 2004, the Writers at Woody Point Festival have become an ever increasingly popular annual literature festival for Newfoundland’s west coast. The festival has grown each year and has now reached the point where council believes a formal marketing strategy and plan is necessary for the festivals short and long term economic sustainability in the ever-increasingly competitive literature festival market. To create the marketing strategy for the festival, analysis will include looking at the events strengths and weaknesses, as well as its opportunities and threats in its external environment. Viable options will then be considered that will dismiss managements†¦show more content†¦The festival which already receives funding from major companies, can seek out new music focused company sponsorships that will provide aid for the costs of the concerts. The last opportunity for the festival includes the role it can provide in educating the local youth about local cultural music, theater, and arts. Many may grow up to have a strong appreciation towards their own communities’ festival. Threats for the festival should raise concern as they can affect future outlook and growth potential. An immediate threat is the competing reading festivals in the area and country during the summer months of July and August. These other festivals can greatly affect numbers for the Writers at Woody Point Festival as potential customers may choose to attend, and spend money travelling to these other venues throughout the year and summer months. Another threat is the uncertainty of having to rent out the Woody Point Heritage Theatre each year. A competing festival or event could rent or even buy the theatre therefore taking away the venue of the festival, or charge a ridiculous amount to rent. The relative age of returning customers may also pose potential threat for festival organizers as they target younger crowds with music concerts, they may give grief and thus upsetting the customers there for the book readings, which is the festivals primary source of revenue. The analysis above has made it apparent that the festival has/ need of; outgrown itsShow MoreRelated The Influence of Protest Music during the 1960’s And Beyond Essay examples3816 Words   |  16 Pagesknown as protest music, which responded to the social turmoil of that era, from the civil rights movement to the war in Vietnam. A veritable pantheon of musicians, such as Woody Guthrie, Pete Seeger, Phil Ochs, Joan Baez, and Bob Dylan sang their songs to encourage union organizers to protest the inequities of their time, creating a diverse variety of popular protest music, which has reached out to the youthful generations everywhere demanding for a revolutionary change. The protest music took the childrenRead MoreStatement of Purpose23848 Words   |  96 Pages. 8 Education: Teaching English as a Second or Other Language (TESOL)â€⠀non-native English Speaker .................................................................................................................................... 8 Environmental Studies ............................................................................................................ 9 Geography .............................................................................................................................Read MorePopular Culture and Violent Behavior Essay11795 Words   |  48 Pagesdominated by television, films and recorded popular music. [2] I have chosen to study popular culture and its influence on violent behaviour, because, as is stated in its definition, popular culture is, accessible to everyone. These hugely accessible forms of media influence all of us, everyday, wherever we go. My keen interest in all of these forms of media immediately drew me to the subject; television, film and music are major influences not only in my life but inRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesStatistical Association’s Joint Committee with the National Council of Teachers of Mathematics on Curriculum in Statistics and Probability for Grades K–12. In addition to her texts in introductory statistics, Roxy is also co-editor of Statistical Case Studies: A Collaboration Between Academe and Industry and a member of the editorial board for Statistics: A Guide to the Unknown, 4th edition. Outside the classroom and the ofï ¬ ce, Roxy likes to travel and spends her spare time reading mystery novels. She